BLOG: au × Transformers INFOBAR OPTIMUS PRIME (NISHIKIGOI)
|Bit of an old news but still very interesting. Back in February, a crowd funding campaign was started for a collaboration between au and the Transformers brand in celebration for a decade of live action movies and the 15th anniversary of the "au Design Project", producing the INFOBAR mobile phones. In 2003, au’s INFOBAR won the "Good Design Awards" while the Transformers brand won in 2016 as seen in recent Masterpiece packaging.
Months after, the crowd funding campaign pulled through and the figures are now open for pre-order. While they’re not working mobile phones, they are Bluetooth receivers for notifications. The front screens can also be changed for different display options. For more information, head on to the project website linked below.